GLAMGLOW
We needed to pitch a packaging design to be featured in Sephora’s beauty to go section. To the left was my proposal.
Sephora Exclusive - Ramadan Kits
We developed two Ramadan Kits exclusively for Sephora: one for sheet masks and one for Glamglow hero masks.
SMASHBOX
Sephora Exclusive - Ramadan Kits
We developed two Ramadan Kits exclusively for Sephora: one for influencer Laila Abdallah’s curated “favorites” selection and one for her “perfect primers”.
Full Coverage Foundation
In order to increase the awareness of the Smashbox brand within ELC, we chose to host an event to reveal our newest launch: the Full Coverage Foundation. We also took this opportunity to conduct shade matching on all of our attendees. We identified their tones and undertones to enable them to purchase a full size of the product later on and inscribed it on a collateral card (see below). The invitation was distributed on all employees’ desks to inform them of our events and of our social contest. The incentive to participate was a prize of Smashbox products.
Printed Invitation
Collateral Card
Diwali - India
After identifying our 5 best-selling shades in the Indian market, our team decided to launch a locally relevant campaign for Diwali showcasing these shades. I was in charge of the art direction for this shoot. The final asset selected was the below.
The asset was used on social and in VM. I made the mock, which was used for a display in a building that carries our brand on the Ground Floor (see below).
Primer Visual
This primer visual was used on a lightbox. We wanted to bring forward ratings and reviews for our iconic best selling product to inform a wider audience on the product’s usefulness and results.
Billboard in Greece
I created this billboard for Greece to announce the launch of our online presence smashbox.gr. The dimensions were 8150x22450mm.
VIENSO
Vienso is a high quality brand that offers unique and versatile designs at affordable prices. It seeks to counter fast fashion in creating pieces that can be adapted into various styles and can be dressed up or down, ensuring multiple uses for each piece. The focus on evening wear ensures an effortless and edgy style that can be transported into daytime.
Below are the business cards I designed for both founders of the brand. As the colors are white, blue and gold, I made 2 alternative designs with these colors.
DALIA
Dalia is a flower delivery mobile application serving the greater Paris area. Their competitive advantage is that every bouquet is made by a local florist and delivered under an hour. The recipient's address is not a must, a simple phone number will do! Below are the front and back of a flyer made to raise awareness about the startup to journalists at a press fair in Paris.
In-Store Note Pad
To make the illesteva in-store experience more efficient to employees and customers, we created an in-store notepad.
Illesteva offers a mix-and-match option, which means a customer can mix different colors of the same style from the temples to the frame and the lenses. Each vendor had their own approach, and at times, what was left of certain pairs was unreported in the database.
This notepad allows our staff to go through the steps and take note of all details of each pair that is sold.
Washington D.C. Coupon
Christmas 2017
Below is a custom Christmas gift wrap I created to send all of our holiday illesteva packages in.
