M.A.C Cosmetics
Our Ratings & Reviews Social Assets
All reviews pulled from our brand sites will be displayed within the bubble and overlaid on product swatches.
All reviews pulled from social channels will have colored boxes as an outline to the review in itself.
Gift Guides
The very first of our regional Key Shopping Moment Gift Guides (more to come soon…). To live on our brand site.
Emails
Trends: Created our trends email template with two options to A/B test.
CRM: A series of emails for the new Customer Life Cycle revamp.
Smashbox & GLAMGLOW Christmas Card
Below is the Christmas card I made for our team at Smashbox and Glamglow. This was the first time I used After Effects to create an animated video. Turn the sound on for audio :)
I worked on developing the brand identity for the production company CRUMB films based out of Los Angeles. I created an animated version of the logo for the landing page. Below is what the site looks like. You can see for yourself at crumbfilms.com
Vienso is a high quality brand that offers unique and versatile designs at affordable prices. It seeks to counter fast fashion in creating pieces that can be adapted into various styles and can be dressed up or down, ensuring multiple uses for each piece. The focus on evening wear ensures an effortless and edgy style that can be transported into daytime.
Logo
The Vienso logo represents Sol and Virginia’s profiles in a circle. They wanted elegance to be conveyed through the logo itself. They come in united it to give their coming consumers the best of effortless and versatile nightwear.
Stories
As a way to reveal the collection before its official launch, we chose to have illustrations of each piece to recruit new customers through content building and teasing.
During my time at illesteva, I worked on a 360 strategy inclusive of marketing, events, PR, consumer engagement, consumer retention, SEO and more. Below is a segment of my work specific to marketing and consumer engagement/retention.
City Guides
In order to generate more traffic on the website, we decided to create City Guides. By only sending out a condensed version of these guides, our recipients had to click on the link to the website to see the full version and hence were incentivized to browse through our glasses and shop. We also created Instagram stories to ensure full customer awareness of what the brand is doing and of its presence. I personally contributed to the San Francisco, Washington D.C. and Paris city guides which can all be found on https://illesteva.com/blogs/news .
Sample Sale Redirects
There's always a way to shop.
Alongside our Sample Sale announcements - whether on Instagram (Story) or via Newsletters, we thought it was worth always redirecting our customers to the website. This means targeting our consumers on all platforms and allowing/reminding them that even they can't attend our sample sale in person, they can always access our sales online.
Stories
To raise awareness about our brand, we decided to repost our UGC in our stories. To make them more appealing and informative, we used color block, celebrity name and frame style.
Style Launches
Instagram Story & Newsletter
For the launch of each one of our frames, we sent out newsletters and posted Instagram posts and stories informing our consumers.
The Marianne
The Baxter
Tradeshows
For illesteva, tradeshow fliers differ from regular fliers due to the information conveyed. The emphasis shifts from relying mostly on the visuals to relying mostly on text. The aim is for the text to be a priority, as the people reading them are not as sensitive to the visuals but rather want the information to be as clear as possible. This is why in these cases, the text is in a rather large font, as well as the brand logo.
Boxing Day Sale
Valentine's Day
try, fail, repeat.
We thought of Valentine's day as a way to bring together hearts and rosé, but also to give back, so we organized an event, with 15% of all sales donated to local charities of San Francisco.
The challenge with this task was not to fall into the cliché of a hallmark holiday. In order to blend in with the illesteva brand identity more, the use of a stylized shot was more suited and made it all the more sleek.
Sample Sales
Coat Drives
We organized Coat Drives in three of our locations: Newbury Street (Boston), Lexington (NYC) & Georgetown (D.C.). To incentivize people to show up within the coat drive's allocated time frame, we offered a 15% discount to those who donated, and sent coats to pre-selected local charities.
Store Openings
During my time at illesteva, I was given the opportunity to witness and promote the opening of a number of stores, such as our Washington D.C. & San Francisco locations.
Washington D.C. store opens.
For the opening of illesteva's Washington D.C. store, I wanted the flyer to reflect the capital's colors without having them be too inherently associated with the city's politics. As a result, I played with ranges of colors within reds, whites & blues. I chose to outline the White House dome instead of generically portraying it against the capital's infamous sunsets and cherry blossom trees.
Along with my graphic design colleague, I created templates that respected the following formats: newsletter, Instagram Post, Instagram Story, and website blog post.
San Francisco store opens.
Our second city in the West Coast hosts our 10th location. Using the pastel colors of the city, we used keys to represent new beginnings in our latest location.
Chrismas 2017
For the Christmas holidays, we made a newsletter that encompassed all the items the illesteva brand sells and matched it to cities with an illesteva presence according to its weather.
This served to build awareness about the different cities illesteva is present in, but also about the different range of products on offer.
